Rapido formally launched its food delivery platform, Ownly, across Bengaluru on March 3, 2026 and it landed with a model that mirrors what we've believed since Day One: Restaurants shouldn't pay commission to receive orders.
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The structure is straightforward. Restaurants pay zero commission. Customers pay a flat ₹30 delivery fee. No percentage-based cuts. No surge pricing on the restaurant side. Ownly has onboarded approximately 20,000 restaurant partners and built integrations with POS systems including Urban Piper and Rista, ensuring orders flow seamlessly into existing kitchen workflows.
For years, the dominant food delivery platforms in India have charged restaurants between 20% and 35% per order. For a business operating on 10–15% net margins, that's not a fee it's the entire profit and then some.
The result has been a deeply unhealthy ecosystem:
Restaurants raising menu prices on delivery platforms to compensate for commission
Quality trade-offs to protect margins
Customer distrust when the same dish costs more online than in-store
Small restaurants unable to afford visibility on commission-heavy platforms
Rapido's entry into this space with zero-commission pricing signals that the market is ready for structural change. When a company of Rapido's scale with an existing logistics network and millions of active users bets on this model, it tells you something important: the old model was broken, and everyone knew it.
We didn't build Menuthere as a reaction to commission-based platforms. We built it as an alternative from the start.
Our model has always been zero-commission. We believe restaurants should retain 100% of their food revenue. Delivery should be a service priced transparently, paid fairly not a hidden tax on every plate of food.
What Rapido's launch validates for us:
Scale is achievable. 20,000 restaurants in one city proves demand exists on the supply side.
Customers accept transparent fees. A flat delivery charge is simpler and more honest than buried commissions inflating menu prices.
POS integration is essential. We've invested heavily in this because we know restaurants can't afford operational friction.
If you've been on the fence about exploring zero-commission delivery, the landscape just changed in your favour. The model works. Multiple players are now investing in it. The infrastructure exists.
At Menuthere, we offer:
Zero commission on every order
Direct customer relationships your brand, your data, your repeat business
POS integration for seamless operations
Transparent, flat delivery pricing for your customers
The question isn't whether zero-commission delivery will become mainstream. It's whether you'll make the switch now or after your competitors do.
Ready to keep what you earn? Then, get Started with Menuthere . . .
The restaurant industry just had its biggest technology wake up call in a decade. And it is not about AI or robots. It is about integration.
Restaurant technology
Dine in has a menu and a server. Delivery has a dashboard and analytics. Takeaway has a person standing at a counter being served by whoever is nearest.
Operations
The phone rings at 8:40pm asking whether to refund a customer. What breaks while you are away is a map of everything that was never written down.