How Malabar Spices Pune Earned ₹1 Lakh in Month One With Zero Commission Using Menuthere
Malabar Spices in Pune ditched Swiggy and Zomato, connected Menuthere to their Petpooja POS, and earned ₹1 lakh in their very first month, keeping every rupee.
On February 26, 2026, a restaurant near MIT College in Pune went live on Menuthere.
The next day they received their first order.
Thirty days later they had generated ₹94,184 in revenue from 472 orders, without paying a single rupee in commission to Swiggy, Zomato, or any other aggregator.
This is the story of Malabar Spices, Pune, and what their first month tells every Indian restaurant owner about what is possible when you own your delivery channel completely.
Who is Malabar Spices
Malabar Spices is a single-location restaurant in Pune, Maharashtra, situated near MIT College in Kadamwak Haveli. Their location gives them access to a large student and working population, a customer base that orders online frequently and values speed and convenience.
Before Menuthere, they were managing their delivery business entirely over phone calls. Customers would call in, staff would take the order manually, and their own delivery boys would handle the drop. They were also listed on Swiggy and Zomato, paying 25 to 35 percent commission on every order that came through those platforms.
They had the right foundation, their own drivers, a loyal customer base, and Petpooja POS already running in-house. What they were missing was a direct ordering channel that connected all three together without the commission overhead.
What changed when they joined Menuthere
On day one, Malabar Spices got their own branded ordering website at menuthere.com/malabarspices. Their full menu of 181 items went live across multiple categories. Their Petpooja POS was integrated directly, meaning every order placed on their Menuthere website landed automatically into Petpooja without any manual re-entry by staff.
Their own delivery fleet, operating within a 5 km radius, handled every order. No third-party delivery partners. No Swiggy logistics. Full control over delivery quality and timing.
They set a ₹100 minimum order value, accepted cash on delivery to match local customer preferences, and launched special day offers with discount codes to drive customer acquisition and repeat orders.
The result was immediate.
The numbers that tell the story
Within 24 hours of going live, Malabar Spices received their first order through their direct channel.
By the end of their first month, March 26, 2026, they had processed 472 orders generating ₹94,184 in revenue. That is roughly ₹3,000 per day in direct ordering revenue, with zero commission paid to anyone.
By April 12, 2026, just 45 days after launch, the numbers looked like this:
Total revenue: ₹1,17,392
Total orders: 583
Unique customers: 200+
Followers: 658
Average order value: ₹201
Peak weekly orders: 126
Cancellation rate: just 1.5%
Commission paid: ₹0
That last number is the one that matters most.
On ₹1,17,392 in revenue, if Malabar Spices had processed those same orders through Swiggy or Zomato, they would have paid between ₹29,000 and ₹41,000 in commission, nearly a third of their total revenue, before covering food costs, rent, or salaries.
Instead every rupee stayed with the restaurant.
Why the Petpooja integration was the key
One of the biggest reasons restaurants hesitate to move away from aggregators is operational. Swiggy and Zomato handle the technology of order management. Moving to a direct channel means taking that responsibility on yourself, and most restaurant owners worry about adding complexity to an already demanding operation.
Malabar Spices did not face that problem because Menuthere integrates directly with Petpooja POS.
When a customer places an order on their Menuthere website, it appears in Petpooja automatically. The kitchen workflow does not change. Staff do not switch between apps or manually re-enter anything. The order flows in exactly the same way as any other Petpooja order, just without a 30% commission attached to it.
This is the integration that makes the shift from aggregator to direct ordering genuinely seamless for Petpooja restaurants.
What their own delivery fleet made possible
Malabar Spices did not use Swiggy delivery partners or any third-party logistics service. They used their own delivery boys operating within a defined 5 km radius around the restaurant.
This gave them something aggregators can never give, complete control over the delivery experience. Their drivers, their timing, their standards. When a customer receives an order from Malabar Spices, the entire experience from placing the order to delivery at the door is owned by the restaurant.
That matters for customer retention. When the delivery experience is good, the customer associates it with Malabar Spices, not with Swiggy. The repeat order comes back to their direct channel, not to the aggregator platform.
658 followers and growing. 200+ unique customers in 45 days. An average cancellation rate of just 1.5%. These are the numbers of a restaurant building a direct customer relationship, not renting one from an aggregator.
The commission saving in real terms
Let us be specific about what zero commission actually means in practice.
On ₹1,17,392 in revenue at Swiggy's commission rate of 25 to 35 percent:
At 25%, ₹29,348 paid to Swiggy
At 30%, ₹35,218 paid to Swiggy
At 35%, ₹41,087 paid to Swiggy
Malabar Spices paid ₹0.
That is between ₹29,000 and ₹41,000 that stayed in the restaurant, in just 45 days. Annualised, that is ₹2.5 to ₹3.5 lakh per year that a single restaurant saves by owning their delivery channel through Menuthere.
For a restaurant doing higher volumes, or multiple locations, the number scales dramatically.
What is coming next for Malabar Spices
Menuthere is rolling out branded mobile apps on Google Play and the Apple App Store for existing partners. Malabar Spices will get their own restaurant app, their name, their branding, their customers, with push notifications for order updates, offers, and re-engagement campaigns.
Zero commission will continue. The revenue stays with the restaurant.
What this means for your restaurant
Malabar Spices is one restaurant. One location. Near a college in Pune. No large marketing budget. No technology team. No special advantage beyond a direct ordering channel connected to their Petpooja POS and their own delivery fleet.
₹1 lakh in month one. ₹29,000 to ₹41,000 saved in commission. 200+ direct customers who now belong to the restaurant, not to Swiggy.
If you are on Petpooja, running your own delivery drivers, and still paying 25 to 35 percent of every order to aggregators, the question is not whether this works.
Malabar Spices already answered that.
The question is when you start.
Visit menuthere.com to see how Menuthere works for your restaurant, or order directly from Malabar Spices at menuthere.com/malabarspices to experience it yourself.